Growth you can see
Marketing and technology at R.B. Avari. What we built in 2026, where we take it in 2027, and what we need from you.
Head officeLive on the sales appTraining in November
Marketing and technology at R.B. Avari. What we built in 2026, where we take it in 2027, and what we need from you.
We know 4,725 farmers by name and number, across 79 districts and about 2 lakh acres. Every dealer who buys, pays or returns anything gets his statement on WhatsApp the next morning. And from December, every TSM, RSM, BM and GM works from one system.
Muhammad Rashid farms 12 acres of wheat outside Sahiwal and buys from Al-Falah Traders. Let’s follow one season of his through what we’ve built.
Facebook, Instagram, TikTok, YouTube and LinkedIn, every other day, always about what’s in season.
The dealer sends Rashid’s name, number, crop, acres and what he bought to our WhatsApp. Rashid confirms with a 1, and the dealer earns points.
Check-in with GPS, the farmer meeting, the field work log and the dealer’s stock, all from the sales app, and visible to his RSM the same day.
Sample, crop, trial design, visits on day 3, 7, 14, 21 and 28, photos and voice notes, and the final call on the product and on our officer.
Invoices, returns, credit and debit notes, collection, every item with its batch, and a link to his full ledger. Any day he deals with us, he hears from us.
Region, zone, territory, down to the dealer. Day, MTD and YTD, against target, with recovery and advances.
Sales, margin, target against actual, stock, receivables, payables, bank facilities and purchase, in one place.
How to use what he bought, what other farmers got from it, what to do before sowing, and a warning before the rain.
Every feature has its own one minute tutorial in Urdu.
Hyderabad taught us this can’t be taught on Zoom. We sit with every TSM one to one, and train RSMs and BMs on the portal in the same visit.
Updated every morning from FIG. Three views, each down to the dealer.
MIS, purchase and vendor payables, built from FIG every night.
Every PSO fill matched to its card, its kilometres and its sales. September: 19,087 litres, 295,308 km, 15.5 km a litre.
Every interview round, every panel member’s notes, what the candidate put on record, and why people join and leave.
Organic, every other day, the product that’s in season, in Urdu.
We pick the focus products first, then spread the spend across what reaches farmers and dealers.
Paid reach on Facebook, TikTok and YouTube behind posts that already work
WhatsApp messages and voice notes by crop, region and territory
Leaflets, product cards, shop posters and counter displays
Our product in a farmer’s field, his neighbours invited at harvest
Kisan meetings at the dealer’s shop or in the village
Shop branding, dealer meets and the points programme
Wall paintings, banners, van campaigns, local FM
Our stall where farmers already gather
Each season gets advisories before it starts, demos and field days while it runs, and social focus on what’s in season.
Dose, timing and stage for what he bought
The crop and the problem each product solves
Results from farmers in his own area
Before sowing and at each crop stage
When not to spray, by district
And his nearest dealer who has it
Only to the farmers it fits, by crop, region or territory. Text for some, voice notes for others.
One number, +92 302 8292828. A photo, a video or a voice note in, an answer back.
The sales app and the portal grow into our own CRM and ERP. Farmers, dealers, orders, bookings, money, people and stock in one place, and every message in and out of the company runs through it.
We build for the field. Tell us what will work.
| Sales app training, all 15 zones | November 2026 | Nialish |
| Every territory working on the sales app and portal | December 2026 | Nialish |
| AB in dealer statements and AB view on the sales dashboard | November 2026 | Nialish |
| Trial Desk in the field | November to December 2026 | Nialish |
| Finance Hub back live | After FIG closing | Nialish |
| Farmer and dealer registration | January 2027 | Nialish |
| Paid marketing on focus products | When the new budget starts | Nialish |
Thank you
Marketing and Technology, R.B. Avari